Meet AVAMA’s Directors
AVAMA is a UK-based company with an international reach, anchored by the CEO and Group Directors for each of our pillars in Music, Video and Immersive Media. Together with founder Phil Murphy, our Group Directors will be your primary contact throughout the duration of a project.
Philip Murphy,Founder and CEO
Philip has been working in Media and Communications for over 30 years, establishing a wide range of brands in the UK, Germany, Switzerland, and now worldwide with AVAMA and his Luxury Personal Media brand, UNiQ (www.uniq-media.com). Philip believes that attentive service, built on a true strategic understanding of a brand’s messaging and marketing needs is key to effective delivery.
Joe Sheldrick,
Group Director Music
Joe is a dedicated music producer and sound designer with over 20 years’ experience. He has created myriad unique sounds and Sonic Expressions, composing hundreds of pieces of music for corporate campaigns. He has also created high-quality sample packs for companies such as Novation, Loopmasters, and Ninja Tune, and added unique twists to many artists’ work. Joe has also ventured into film scoring, creating original music for short films, including his own.
Nick Stephens, Group Director Video
Nick has over 20 years’ experience in creating content solutions for video, broadcast and online media. He takes a consultative approach, building relationships directly with brands and media agencies. Nick’s focus is in creating solutions that increase revenue, and expand reach across organisations, developing business strategies to launch innovative products and services into new markets.
Adrian Postueca,Group Director
Immersive Media
Immersive Media
Adrian is a Certified Metaverse Expert, creative designer and Immersive Media innovation specialist. He has considerable experience in interactive projects and new technologies such as AR, VR, AI, Blockchain and NFTs. Adrian has overseen Metaverse entry for several international brands, translating design into technology to create unique XR experiences as part of go-to-market strategies for web3.
Tom Sands, Group Director Production
Tom is a narrative and factual film-maker with over 15 years’ experience making hard-hitting documentaries, feature films and high-end commercial work. As well as directing, shooting and editing documentaries, which gave him on-the-ground experience in high-pressure situations, Tom has also crafted filmic stories for brands like Coca-Cola, GSK and SAP. Directing five feature films (with distribution through Netflix, Apple TV and Amazon) has given Tom him a unique set of narrative skills.
Philip Murphy,
Founder and CEO
Philip has been working in Media and Communications for over 30 years, establishing a wide range of brands in the UK, Germany, Switzerland, and now worldwide with AVAMA and his Luxury Personal Media brand, UNiQ (www.uniq-media.com). Philip believes that attentive service, built on a true strategic understanding of a brand’s messaging and marketing needs is key to effective delivery.
Joe Sheldrick,
Group Director Music
Joe is a dedicated music producer and sound designer with over 20 years’ experience. He has created myriad unique sounds and Sonic Expressions, composing hundreds of pieces of music for corporate campaigns. He has also created high-quality sample packs for companies such as Novation, Loopmasters, and Ninja Tune, and added unique twists to many artists’ work. Joe has also ventured into film scoring, creating original music for short films, including his own.
Nick Stephens,
Group Director Video
Nick has over 20 years’ experience in creating content solutions for video, broadcast and online media. He takes a consultative approach, building relationships directly with brands and media agencies. Nick’s focus is in creating solutions that increase revenue, and expand reach across organisations, developing business strategies to launch innovative products and services into new markets.
Adrian Postueca,
Group Director
Immersive Media
Adrian is a Certified Metaverse Expert, creative designer and Immersive Media innovation specialist. He has considerable experience in interactive projects and new technologies such as AR, VR, AI, Blockchain and NFTs. Adrian has overseen Metaverse entry for several international brands, translating design into technology to create unique XR experiences as part of go-to-market strategies for web3.
Ritu Valecha,
Group Director Strategy
As an accomplished marketing strategist with over 15 years of experience, Ritu has successfully led numerous high-profile marketing campaigns, offering creative, analytical insights. Her innovative approach has resulted in significant increases in customer engagement, revenue growth and market share, and Ritu has collaborated with both start-ups and established brands. Ritu brings a wealth of knowledge and passion to AVAMA, helping us to develop strategic approaches with clients.
Philip Murphy,Founder and CEO
Philip has been working in Media and Communications for over 30 years, establishing a wide range of brands in the UK, Germany, Switzerland, and now worldwide with AVAMA and his Luxury Personal Media brand, UNiQ (www.uniq-media.com). Philip believes that attentive service, built on a true strategic understanding of a brand’s messaging and marketing needs is key to effective delivery.
Joe Sheldrick,
Group Director
Music
Joe is a dedicated music producer and sound designer with over 20 years’ experience. He has created myriad unique sounds and Sonic Expressions, composing hundreds of pieces of music for corporate campaigns. He has also created high-quality sample packs for companies such as Novation, Loopmasters, and Ninja Tune, and added unique twists to many artists’ work. Joe has also ventured into film scoring, creating original music for short films, including his own.
Nick Stephens, Group Director Video
Nick has over 20 years’ experience in creating content solutions for video, broadcast and online media. He takes a consultative approach, building relationships directly with brands and media agencies alike. Nick’s focus is in creating solutions that increase revenue, and expand reach across organisations, developing business strategies to launch innovative products and services into new markets.
Adrian Postueca,Group Director Immersive Media
Adrian is a Certified Metaverse Expert, creative designer and Immersive Media innovation specialist. He has considerable experience in interactive projects and new technologies such as AR, VR, AI, Blockchain and NFTs. Adrian has overseen Metaverse entry for several international brands, translating design into technology to create unique XR experiences as part of go-to-market strategies for web3.
Tom Sands,
Group Director Production
Tom is a narrative and factual film-maker with over 15 years’ experience making hard-hitting documentaries, feature films and high-end commercial work. As well as directing, shooting and editing documentaries, which gave him on-the-ground experience in high-pressure situations, Tom has also crafted filmic stories for brands like Coca-Cola, GSK and SAP. Directing five feature films (with distribution through Netflix, Apple TV and Amazon) has given Tom him a unique set of narrative skills.
Philip Murphy,Founder and CEO
Philip has been working in Media and Communications for over 30 years, establishing a wide range of brands in the UK, Germany, Switzerland, and now worldwide with AVAMA and his Luxury Personal Media brand, UNiQ (www.uniq-media.com). Philip believes that attentive service, built on a true strategic understanding of a brand’s messaging and marketing needs is key to effective delivery.
Joe Sheldrick, Group Director Music
Joe is a dedicated music producer and sound designer with over 20 years’ experience. He has created myriad unique sounds and Sonic Expressions, composing hundreds of pieces of music for corporate campaigns. He has also created high-quality sample packs for companies such as Novation, Loopmasters, and Ninja Tune, and added unique twists to many artists’ work. Joe has also ventured into film scoring, creating original music for short films, including his own.
Ritu Valecha,Group Director Strategy
As an accomplished marketing strategist with over 15 years of experience, Ritu has successfully led numerous high-profile marketing campaigns, offering creative, analytical insights. Her innovative approach has resulted in significant increases in customer engagement, revenue growth and market share, and Ritu has collaborated with both start-ups and established brands. Ritu brings a wealth of knowledge and passion to AVAMA, helping us to develop strategic approaches with clients.
Nick Stephens, Group Director Video
Nick has over 20 years’ experience in creating content solutions for video, broadcast and online media. He takes a consultative approach, building relationships directly with brands and media agencies alike. Nick’s focus is in creating solutions that increase revenue, and expand reach across organisations, developing business strategies to launch innovative products and services into new markets.
Adrian Postueca,Group Director Immersive Media
Adrian is a Certified Metaverse Expert, creative designer and Immersive Media innovation specialist. He has considerable experience in interactive projects and new technologies such as AR, VR, AI, Blockchain and NFTs. Adrian has overseen Metaverse entry for several international brands, translating design into technology to create unique XR experiences as part of go-to-market strategies for web3.